Selkirk Labs Project 007

Selkirk Labs Project 007 is all about pushing the limits of pickleball paddle technology. With a Titanium Mesh Layer System for extra power and a durable InfiniGrit Surface that enhances spin, this paddle is built for players who want the best in performance and consistency.

Our approach was to create an identity that not only elevated Project 007’s market position upon launch but also reinforced its reputation as a leader in paddle technology. This wasn’t just about making a high-performance paddle—it was about setting a new standard in the sport, giving players something that looked, felt, and played at the highest level. Every detail, from the design language to the way we positioned it in the market, was intentional, crafted to make Project 007 stand out as the future of pickleball innovation.