Articulet is a dynamic and innovative tech brand that is dedicated to revolutionizing the tech industry through cutting-edge solutions and a unique creative approach. Every challenge presents an opportunity for innovation, and the commitment to harnessing technology to create solutions that inspire change and elevate human experiences. 

After going through a phase of analysis and strategy, we established a conceptual, powerful and timeless graphic solution. Anchored by a custom asterisk symbol and a logotype with purposeful details. A color palette was chosen out of the reach of the competition to evoke a sense of modernity and futurism. An orange terracotta paired with multiple vibrant colorways to reflect the energy and innovation driving the brand forward.